The 30 second commercial, as the most popular and 'middle' length commercial, is given a weighting of 1. This looks like night time based on her makeup and ear rings she looks like she took off her going out elegant attire and got naked for some pictures. Subject to good and safe access, the carrier will place the product into the ground floor room of your choice.
Still a wee bit to go yet before they are the finished article, but certainly performances like this bodes well for the future. If a consumer is visiting your mobile storefront, then they are actively interest in that particular brand. I've been digging a bit further into what's available to help you get your content into mobile devices.